The use of highly effective, low-maintenance methods of birth control—IUDs and the Implant—are on the rise in the US. Even so, awareness and use of these methods are low compared to other methods; in addition, uptake in the U.S. is significantly less than in many other countries with lower rates of teen and unplanned pregnancy.
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eThe National Campaign to Prevent Teen and Unplanned Pregnancy and Smart Design have developed a series of ads focused on IUDs and the Implant. The ads are based on the research conducted with women age 18-29.
Whoops Proof Birth Control: How to Reach Women and Increase Their Positive Regard for the Most Effective Methods of Contraception. (2015). Washington, DC: The National Campaign to Prevent Teen and Unplanned Pregnancy.